Purple Cow by Seth GodinWhat is the value of a Purple Cow?
The Secrets Of Social Retail - Business InsiderGood read - Scott ———- Retailers can no longer ignore social, but if they’re going to get involved, they have to do it right. Tara Hunt, CEO and co-founder of fashion recommendation site Buyosphere, has put together a great presentation that looks at what’s happening in social retail. At [...]
Facebook is basically just a huge popularity contest. And for companies currently using Facebook, it all comes down to how many people “like” you. As more and more companies adopt social media strategies, we thought this was the perfect time to see who’s winning and who’s losing on Facebook. This list focuses specifically on companies [...]
Seth Godin's 'Hierarchy Of Success' Simple. Basic. And Practical Advice - Scott — Marketing genius Seth Godin is constantly brimming with career and life advice. One of his strengths is pointing out that both are interchangeable: the universal truths that inform our “real lives” apply to our professional selves, and vice versa. You cannot be two people at [...]
Guy Kawasaki Tips How To Be Successful Business And Embrace Innovation Branding/Innovation Alltop co-founder and former Apple evangelist Guy Kawasaki recently shared some of his strategies for outperforming competitors at WOBI’s World Innovation Forum. Kawasaki knows firsthand that, like Apple, companies can succeed when they believe in their products. But how does a business gain that sort of [...]
SYPartners Brand Strategy "Helping Companies Design their Future"
Here's A Radical Re-Imagining Of Microsoft's Brand Around A Simpler Design Brand strategy - microsoft —— Microsoft is in the middle of a radical transition. It appears to be abandoning the business model that once made it the most valuable tech company in the world. It’s redesigning Windows to look totally different. To match these major changes, designer [...]
SYPartners' Keith Yamashita Helped Howard Schultz Reinvent Starbucks I knew Howard Schultz back in the early days of Starbucks. He was an investor in one of my companies. He was still young in his career. A little gangly. Even a bit on the shy side. But boy, did he have vision. And that vision was [...]