SYPartners’ Keith Yamashita Helped Howard Schultz Reinvent Starbucks
I knew Howard Schultz back in the early days of Starbucks. He was an investor in one of my companies. He was still young in his career. A little gangly. Even a bit on the shy side. But boy, did he have vision. And that vision was magnetic. There’s not a day that goes by, as I build my business, that I don’t ask, “How would Howard approach this problem?”
He get’s two gold stars. One for building Starbucks into one of the top brands in the world. The other, when the Starbucks brand was gathering a well deserved patina, or should I say tarnish, he had the courage and fortitude to step back into the CEO position and not only fix things, but make the company better. Scott
