The Secrets Of Social Retail – Business Insider
Good read – Scott
Retailers can no longer ignore social, but if they’re going to get involved, they have to do it right.
Tara Hunt, CEO and co-founder of fashion recommendation site Buyosphere, has put together a great presentation that looks at what’s happening in social retail.
At its heart, social retail is about staying “top-of-mind.” When someone thinks about buying a shoes or a coffee table or yogurt, brands in each of those segments should try to be the first that the potential customer immediately considers.
“The retailers that are performing