Image courtesy of abcnews.com

Image courtesy of abcnews.com

Just as the internet’s fixation with Jared Leto’s dramatic haircut died down, another Leto-related hair ‘event’ hit the web. “DROP EVERYTHING: Jared Leto is platinum blonde,” reported the Huffington Post. “It’s been just days since the world mourned the loss of Leto’s beloved man bun. Now, the handsome actor is pretty much unrecognizable with his new platinum, shaved ‘do,” HuffPo ranted. “It’s been a long, emotional roller coaster of a week for fans of Leto’s once-gloriously long locks,” The Hollywood Reporter chimed in. While this does seem like the mainstream entertainment media’s typical (over) reaction to celebrity looks and antics is we here at 18|8 aren’t super surprised at the Leto-goes-platinum reaction.

In fact, Jared Leto attending fashion shows in Paris earlier this month with his bright new bleached hair outshone even the attention-grabbing wife of Kanye West, who appeared on the same day in Paris sporting an almost identical shade of platinum blonde.

So why the big deal about Leto’s newly peroxided locks? Because for many guys, drastically changing the color of their hair is a big deal. Women play with colors way more frequently — switching from blonde to brunette or redhead to raven-haired on a whim. But men traditionally dye their hair in significantly lower numbers than women.

Thankfully these days, guys are increasingly mixing it up with color — and many are getting more adventurous than merely the lowe