Rugged%20chic

You’re in and out of meetings, you’re running around with the grace of a stampede of hippos and it’s drinks after work too. It would be nice to accomplish all of this with some great-looking hair. Some might say this is a challenge the likes of which Jon Hamm himself might shy away from, but fear not, for your Eighteen Eight stylists are here to assist.

It’s not so much a case of balancing the pulled-through-a-hedge-backwards and the just-stepped-out-of-a-L’Oreal-commercial looks, but more a case of achieving a subtle, rugged chic appearance. (We suggest you don’t go around telling everyone that’s the name of your look for the day though, it might defeat the object!)

Of course, the best way to get this down pat is to come into your nearest Eighteen Eight and have one of our stylists show you exactly how it can work with your hair. But in the meantime, here’s a quick look to whet your appetite, or guide you through it yourself…

First of all, post-shower, still with wet or damp hair, apply a nickel-sized quantity of GO247 Hair Gel to your hands. Rub your hands together, which, along with applying to wet hair, will activate the gel and provide its sculpting capabilities. Make sure that you start at the front of your hairline and move backwards, using your fingers and not your flat palm. It’s a common mistake to use the palm of your hand and in-so-doing, plastering layers of gel in one go, rather than dispersing the product throughout.

Next, gently dry your hair and then add our GO247 Grooming Cream. Again, rub it into your hands and apply to your hair with your fingers from the hairline back. This second product gives a light to medium hold and is great for achieving that ‘second day’ look.

For a little added effect, try twisting a few strands (try 4+) of hair along your hairline, which will break them away from the rest and add just a bit more flair. Be careful throughout not to go against the natural direction of your hair, or that part will naturally fall the way it wants, just when you don’t want it to!

So there we are… rugged chic style for the guy who needs a look for every occasion. Just see if you can think of a better name for it!