Market booms for men’s cosmetics — but don’t call it makeup

Retailers angling to attract men have come up with a variety of skin-care products with creatively masculine names, packaged in cigar boxes and containers mimicking liquor bottles. Like most guys, Eric Lugo wants to look handsome. But he doesn’t want to be caught applying makeup.So the 26-year-old uses skin-care products with names like Kiehl’s Facial [...]

2018-06-13T13:22:14+00:00 June 30th, 2012|The MANifesto|0 Comments