Market booms for men’s cosmetics — but don’t call it makeup

Retailers angling to attract men have come up with a variety of skin-care products with creatively masculine names, packaged in cigar boxes and containers mimicking liquor bottles. Like most guys, Eric Lugo wants to look handsome. But he doesn’t want to be caught applying makeup.So the 26-year-old uses skin-care products with names like Kiehl’s Facial [...]

2018-06-13T13:22:14+00:00June 30th, 2012|The MANifesto|0 Comments

Men’s grooming: Major moneymaker?

Makers of hair care, fragrance, anti-aging treatments, moisturizers and other grooming items are salivating over a growing group of potential customers:  Dudes. In its new “Men’s Grooming Consumer Report,” research organization The NPD Group Inc. says the market for male prettifying products is gaining traction. Already, more than nine in 10 men spruce up using some sort [...]

2015-01-03T19:00:54+00:00June 19th, 2012|The MANifesto|0 Comments