image

Scott Griffiths (right) stands with Frank Nuovo (middle) and David Stewart (left), two of the men featured in his new book “Beyond Genius: The 12 Essential Traits of Today’s Renaissance Men.”

Scott Griffiths has published best-selling books on art and beer, started a craft beer brand called Rhino Chasers, worked on branding for Fortune 500 companies, lectured in business classes at universities like UCLA and Pepperdine and most recently wrote a book detailing Renaissance men and the characteristics that defined them.

“Renaissance men represent man at his best and there is nothing more aspirational,” Griffiths said. “I hope my book serves as a beacon because we need more Renaissance men.”

Griffiths, an alumnus of the UCLA Anderson Graduate School of Management, said he strives to be a Renaissance man, someone with a wide range of expertise in many different areas. He describes the path to becoming one in his new book “Beyond Genius: The 12 Essential Traits of Today’s Renaissance Men,” published recently and co-authored by Eric Elfman.

“Beyond Genius” presents the culmination of Griffiths’ ideas on reaching the epitome of man’s greatness, drawing examples from the lives of figures such as Benjamin Franklin and Steve Jobs.

“(Griffiths) is an idea-man, brainstorming ideas and propelling them forward, ultimately trying to push the envelope,” said Dale Griffiths Stamos, Griffiths’ editor.

The concept for “Beyond Genius” originated during Griffiths’ studies at the Art Center College of Design. He said he was fascinated by the depth of character and capability of artists such as Leonardo da Vinci and Michelangelo, who invented technologies and techniques in contrasting fields.

He said he realized his book, which advocates traits such as having the courage to take risks and challenging the status quo, was a necessary reminder for a modern world where intellectual curiosity has become stigmatized.

“We are all born as Renaissance men and naturally have the capacity to manifest these traits,” Griffith said. “Throughout our lives, though, we are molded by teachers and parents to focus on getting a job, maki