The Real Reason We Can’t Stop Talking About Steve Jobs – Forbes
Why do we remain so obsessed with Steve Jobs a year after his untimely death?
Sure, a large part is that Jobs was a business legend who built what is now one of the most valuable companies in the world, thanks to innovative, appealing products ranging from Apple‘s Mac and iPod to the iPhone and the iPad. And he was a design whiz, a master marketer, a uniquely demanding leader, a disruptor of industry after industry, a visionary, a dreamer–any of which would warrant close attention during his life.
I think the biggest reason we can’t hear enough is simply because, like too few other CEOs, he came across as a genuine human being–complete with all the foibles and faults that today’s corporations so often manage to scrub clean from their leaders’ images. (To the commenters below who misunderstand me: You can certainly argue he was a jerk, but that this was not hidden in the least is what I mean when I say “genuine.”) And this is despite Jobs’s and Apple’s own hermetically sealed environment when it comes to media coverage.
If he hadn’t been any of those things, and hadn’t done everything he did, we certainly wouldn’t be paying so much attention to him–least of all a year after he succumbed to the ravages of pancreatic cancer. But he’s hardly the only phenomenally accomplished CEO or company founder. So it seems doubtful that’s why many of us, from the press toApple customers even to people who don’t use Apple products, seem so interested in the man.
Jobs was fanatical about secrecy for his company’s doings, but his outsized personality defied any attempt to keep a lid on stories of how he operated as a leader, a friend, or even a subject of a random encounter. Plus, he was an inveterate storyteller himself, someone who seemed constitutionally unable to keep himself under wraps. It’s a lesson to business leaders that, while you have to deliver the goods, it also helps your company to show that you’re not just a talking head.
And so on this day when so many people are looking back at Jobs, his legacy and his life, here are a few places to indulge another look at the legend and the man: