Purple Cow by Seth GodinWhat is the value of a Purple Cow?
Seth Godin's 'Hierarchy Of Success' Simple. Basic. And Practical Advice - Scott — Marketing genius Seth Godin is constantly brimming with career and life advice. One of his strengths is pointing out that both are interchangeable: the universal truths that inform our “real lives” apply to our professional selves, and vice versa. You cannot be two people at [...]