Hero

-Scott

On January 8, 2008, the second day Howard Schultz was the newly-reinstated CEOof Starbucks Corp., its stock jumped 8 percent.

A few days later, Schultz read a MarketWatch article about turnaround CEOs. Its author advised that Schultz follow the lead of CEOs like Steve Jobs and Charles Schwab, who led successful turnarounds and “recognize what they had built isn’t a religion.”

During his eight year hiatus — when