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CONTACT: Jamie Izaks
All Points Public Relations
18|8 Fine Men’s Salons Leads Industry Renaissance;
Initiates Plan to Drive Franchise Growth to 1,600 Locations
The Revival of Refined Grooming for Men Gains Momentum with the
Growth of its Premium Lifestyle Brand
Scott Griffiths, Creator of 18|8, Authors Breakthrough Book
that Explores ‘Man at His Best’
LAGUNA NIGUEL, Calif. – There is a renaissance shaping the men’s hair and grooming industry. A dynamic shift in the way men in America care for their mind, body and spirit, and 18|8 Fine Men’s Salons is leading the movement.
Recognizing its place as a trendsetter, the 18|8 leadership team has the brand positioned to spread its impact nationwide. 18|8 announced today that it is driving growth to all corners of the country with a strategic franchise development initiative that will secure 40 stores operating and in development by the end of 2013. Long-term company projections revealed today call for 1,600 salons nationwide.
“We are to men’s salons what Starbucks is to coffee. On one hand 18|8 is a premium consumer experience in an upscale environment with consistently friendly and excellent service; on the other hand we offer our franchise owners multiple streams of revenue and a business model that has proven itself to be robust in a challenging economy,” said Scott Griffiths, founder, CEO and a recognized marketing and branding innovator who has created and built industry-leading brands across many sectors, including within the salon segment – e.g. the cruise industry with Crystal Cruises, luxury communications with Vertu, and recently as the creator of the brand Mitch for Men for Paul Mitchell. “We’ve become an icon of industry innovation because of all that 18|8 embodies…sophistication, confidence, class and style.”
Griffiths, and his team, have been developing the 18|8 Fine Men’s Salons brand identity for more than a decade in Southern California. Today there are five company stores and five franchised stores operating and in development
The robust franchising initiative comes on the heels of the opening of 18|8’s first two franchise salons – Rancho Santa Margarita, Calif. and Albuquerque, N.M, which is creating remarkable momentum for widespread growth. Plus, company revenues have hit record highs, jumping 15 percent in 2012 compared to 2011.
“Why now? We’ve been hard at work preparing 18|8 for exponential growth,” added Griffiths. “2013 will go down as a tipping point in our history.”
Propelling the brand even more prolifically in 2013 is its recent agreement with a pair of franchise development groups that are leading its expansion nationwide.
Franchise Investment Group (FIG) is one of the skilled teams of experienced franchise development professionals leading 18|8’s franchise sales efforts. Under the direction of franchise industry icon Terry Powell, CEO of Franchise Source Brands International, FIG has a dynamic plan in place to guide the brand’s growth into key U.S. markets with highly qualified franchise investors.
We reserve our services for brands we believe in, and18|8 has all the attributes of a concept with tremendous appeal,” said Powell, a sought after voice on franchising and the founder of several industry-leading organizations such as The Entrepreneur’s Source and AdviCoach. “This is an exciting opportunity to become part of 18|8 at a time when it is positioned to flourish.”
The St. Gregory Development Group is the other esteemed franchise sales team working with 18|8. Heading efforts at St. Gregory for 18|8 are Joe Roda and Lance Freeman. Roda is a successful franchise attorney and growth expert who has significant experience structuring franchise systems. Freeman is a proven franchise industry success, serving in several leadership roles as a franchise owner and developer. He has created extraordinary value for the brands and businesses he’s been part of throughout his franchise industry career.
“We couldn’t be more optimistic about 18|8 Fine Men’s Salons,” said Roda. “As we look deep into the franchise model, it is positioned favorably for widespread growth.”
“It’s clear that now is the time for 18|8 Fine Men’s Salons,” noted Freeman. “All the pieces are in place for remarkable expansion. Scott has assembled a wonderful support structure to bring the brand to new heights.”
Leaving men looking their best and feeling their best to perform their best, 18|8 offers men the same transformative effect from which the name 18|8 comes. Embracing the immense impact of the discovery of stainless steel (18% chromium + 8% nickel added to steel) on hair salon instruments and other everyday consumer and commercial usage, 18|8’s distinctive collection of upscale services are moderately priced in the $32 to $50 range. Haircuts and grooming are provided in semi-private areas.
Griffiths Pens “Beyond Genius…
The 12 Essential Traits of Today’s Renaissance Me” with RenMen Quincy Jones, Dave Stewart, John Paul DeJoria, and Richard Branson
Griffiths has cast his golden touch yet again. The creative streak and originality that he possesses now has given way to a book he has written that more clearly than other title before it explores the theme of ‘Man at His Best.’ Beyond Genius: The 12 Essential Traits of Today’s Renaissance Men reinforces the core essence behind the 18|8 brand. It looks at the character traits of some of the historic figures of today and centuries past, including Benjamin Franklin, Galileo, Sir Isaac Newton, Steve Jobs, Richard Branson, Quincy Jones and more. These individuals brandish “Renaissance” qualities that go beyond genius, rather they have a vast array of skills and traits that empower them “to be the visionaries, groundbreakers and prodigious achievers that they are.”
The “12 Essential Traits” described in detail throughout the book range from being a man of many talents and consistently demonstrating perseverance to taking risks and challenging the status quo. Griffiths blends these traits with the “Renaissance Men” profiled in the book.
About 18|8 Fine Men’s Salons
The 18|8 Fine Men’s brand is franchised under Ultimate Franchises, Inc. Awarding single and multi-unit franchise agreements, as well as area developer opportunities, 18|8 Fine Men’s Salons serves an opportunity ripe for experienced franchise investors as well as individuals transitioning into entrepreneurship from corporate America. The 18|8 Fine Men’s Salons’ leadership team works with its franchisees to determine the best available real estate for each new location. Once site selection has completed, 18|8 provides its franchisees and their salon managers with comprehensive training prior to opening. Ongoing marketing support, proprietary product development and style classes are standard support services.
Claiming its name from the original formula for stainless steel, 18% chromium + 8% nickel added to steel, 18|8 Fine Men’s Salons offers its clients that same transformative effect – improving both look and performance. Since launching in 2002, 18|8 has established itself as the only men’s salon catering to a discerning clientele with an upscale suite of hair care and grooming services. To learn more about 18|8’s services, visit www.eighteeneight.com. For information on the 18|8 franchise opportunity, e-mail firstname.lastname@example.org, call (949) 290-6431, and visit www.eighteeneight.com, or www.eighteeneightfranchise.com. Individuals can also connect with the brand through its blog sitehttp://theeighteeneightman.tumblr.com/, as well as www.TodaysRenaissanceMen.com.