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CONTACT:    Jamie Izaks

                     All Points Public Relations

                     (847) 580-4233

                     [email protected]

 

18|8 Fine Men’s Salons Leads Industry Renaissance;

Initiates Plan to Drive Franchise Growth to 1,600 Locations

The Revival of Refined Grooming for Men Gains Momentum with the

 Growth of its Premium Lifestyle Brand

 

Scott Griffiths, Creator of 18|8, Authors Breakthrough Book

that Explores ‘Man at His Best’

 

LAGUNA NIGUEL, Calif. – There is a renaissance shaping the men’s hair and grooming industry. A dynamic shift in the way men in America care for their mind, body and spirit, and 18|8 Fine Men’s Salons is leading the movement.

Recognizing its place as a trendsetter, the 18|8 leadership team has the brand positioned to spread its impact nationwide. 18|8 announced today that it is driving growth to all corners of the country with a strategic franchise development initiative that will secure 40 stores operating and in development by the end of 2013. Long-term company projections revealed today call for 1,600 salons nationwide.

“We are to men’s salons what Starbucks is to coffee. On one hand 18|8 is a premium consumer experience in an upscale environment with consistently friendly and excellent service; on the other hand we offer our franchise owners multiple streams of revenue and a business model that has proven itself to be robust in a challenging economy,” said Scott Griffiths, founder, CEO and a